How Cannabis Invaded The Fast-Growing Seltzer Industry

Today, cannabis drinks look much different than they did in 2010. Take Pabst, for example — its High Seltzers come in a variety of fun flavors, including mango blood orange, strawberry kiwi, and passion fruit pineapple. Or Cann, which emphasizes the all-natural flavors, “locally-sourced cannabis extract (the purest we can find),” and the hangover-free benefits of drinking its seltzers. “Every ingredient is hand picked for quality and comes from the best place in the world to find that particular thing, like organic lemons from Sicily where the volcanic ash helps to bring out a really warm and bright acidity,” Cann’s co-founder, Luke Anderson, told Food & Wine. You probably can’t say the same about your can of White Claw.

Despite the innovation, more research needs to be done to determine the exact benefits of switching from alcoholic seltzers to cannabis-based ones. The U.S. Food and Drug Administration (FDA) doesn’t currently regulate most cannabis products, and cannabis isn’t yet legalized for recreational use in all states. And though some of these drinks promise they won’t give you a hangover, it’s still possible to overdo it — especially when each brand offers varying amounts of THC. Pabst advises consuming responsibly, but just like with alcohol, what that means will be unique to each individual.

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