Fitness

Planet Fitness to open first Duluth location – Duluth News Tribune

DULUTH —

Planet Fitness

is opening its first club in Duluth on Saturday. The new facility is also the franchise’s first ground-up build.

The new Planet Fitness is located at 2327 Mountain Shadow Drive, previously the site of Country Lanes North.

Planet Fitness is located at 2327 Mountain Shadow Drive.

Brielle Bredsten / Duluth News Tribune

“Duluth is a market that we had been looking at for a number of years. We’ve been looking for the right opportunity to bring Planet Fitness to the community,” said Will Delaney, director of marketing at Baseline Fitness, a Planet Fitness franchise division. “When you look at Duluth as a whole, and what the other business options are, there’s a very good opportunity for Planet Fitness within the demographic of the city of Duluth to bring that judgment-free fitness option to the members of that community. We’re really, really excited to be able to provide that fitness option to Duluth.”

A man and woman stand before a sign.

Planet Fitness district manager Nick Mills and the Duluth club manager Bailey Romans.

Brielle Bredsten / Duluth News Tribune

Nick Mills will serve as district manager overseeing the new location, and Bailey Romans is the Duluth club manager with a staff of 14.

The gym will operate “24-5,” meaning it opens at 5 a.m. on Mondays and remains open 24 hours a day through Thursday, closing at 9 p.m. on Friday. It is open Saturdays and Sundays from 6 a.m. to 8 p.m.

a locker room

A view of the locker room at Planet Fitness.

Brielle Bredsten / Duluth News Tribune

The building was constructed by the national builder for Planet Fitness, NNI Construction, which is headquartered in Fort Lauderdale, Florida.

“It’s a beautiful facility with a lot of natural light and wonderful high ceilings,” Delaney said.

Purple gym equipment

A view of the club from the entrance area of Planet Fitness, located at 2327 Mountain Shadow Drive, on Monday.

Brielle Bredsten / Duluth News Tribune

The 22,000-square-foot building will offer 110 cardio machines and 75 pieces of strength equipment, 30-Minute Express Circuit, flat screen televisions and locker rooms with day lockers and showers, according to a press release.

“We’ve got our main cardio area,” Mills said. “So we’ll have four rows of cardio full of really different capabilities such as elliptical, bikes, rowers. We’ll have virtual bikes, like Peloton-style bikes. We’ll have stair climbers and treadmills, of course.”

Two black massage chairs

The new Planet Fitness at 2327 Mountain Shadow Drive in Duluth features HydroMassage loungers.

Brielle Bredsten / Duluth News Tribune

It will also feature four massage chairs, two HydroMassage loungers, two HydroMassage beds, six tanning rooms and one new Wellness Pod available to Black Card members.

A man standing by a piece of gym equipment.

District Manager Nick Mills said the Wellness Pod is one of the newest amenities at Planet Fitness, located at 2327 Mountain Shadow Drive in Duluth on Monday. It has a screen where users can watch a “zen” video while being sprayed with a refreshing mist.

Brielle Bredsten / Duluth News Tribune

There will be a grand-opening celebration in the morning of Oct. 14.

“We would encourage folks to come down and tour the club once we open. We look forward to being members of the community of Duluth,” Delaney said.

workout equipment

The PF 360 at the new Planet Fitness in Duluth offers a versatile workout with kettlebells, resistance bands and more.

Brielle Bredsten / Duluth News Tribune

The club will offer a “dollar down, zero commitment” deal for Black and Classic Card memberships. The Black Card membership includes the ability to bring a guest every day at no additional charge, and access all 2,472 Planet Fitness locations in the United States, District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia, the release stated.

Parking is available at the facility.

Bright purple lockers reading

The new Planet Fitness located at 2327 Mountain Shadow Drive in Duluth features day lockers.

Brielle Bredsten / Duluth News Tribune

Brielle Bredsten

Brielle Bredsten is a business and health care industry reporter for the Duluth News Tribune.

Send her story tips, feedback or just say hi at bbredsten@duluthnews.com.

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