Detroit’s first cannabis retail pop-up approved for Movement weekend
You can legally buy weed outside the Movement Music Festival this weekend — fully approved by multiple city departments.
For the first time in Detroit, a fully licensed cannabis retail pop-up will operate near a major public event, just two blocks from all the festival action at Hart Plaza. The installation is presented by Michigan-based JARS Cannabis, Movement’s exclusive cannabis sponsor for the fourth consecutive year.
Called The Trap, the pop-up will operate May 24-26 from noon to 10 p.m. in a downtown parking lot at 154 W. Larned St. It’s open to anyone 21 and older, with no Movement wristband required.
“The Trap is raw Detroit energy in its purest form,” said the chief operating officer of JARS Cannabis, Raymond Abro, in a news release. It’s a way to “pay homage to the city that raised us and show the world what happens when cannabis, culture, and community collide.”
Held during Memorial Day weekend, the Movement Music Festival is one of the longest-running dance music events in the world, according to the festival’s site. It draws tens of thousands of fans to Detroit’s riverfront for three days of electronic music, a nod to the city’s role in the genre’s creation and global rise.
Detroit’s Office of Cannabis Affairs, along with the mayor’s office, City Council, the Department of Public Works and other city agencies, approved the pop-up ahead of Movement weekend.
What will The Trap feature?
The Trap will offer a “full-spectrum retail experience,” according to JARS. Top-shelf flower, edibles, concentrates, and vape products will be available for purchase from brands like Jungle Juice, Spyder Legs, Stiiizy and more. Guests can also expect daily live performances from DJs and emcees, along with surprise sets throughout the weekend.
“Launching The Trap just blocks from Hart Plaza represents more than brand visibility, it marks a cultural and regulatory milestone,” the cannabis company stated in the release.
Can I smoke weed at The Trap?
In 2023, Royal Oak’s Arts, Beats & Eats was the first major Michigan festival to introduce a legal cannabis retail and consumption area, presented by House of Dank. It marked a significant step in integrating cannabis culture into mainstream public events in the state.
The Trap, however, will not allow on-site consumption.
The Detroit activation is “designed as a convenient destination for festivalgoers to explore our offerings before, during, or after the event, with all purchases intended for off-site consumption in accordance with Michigan state law,” a JARS spokesperson told the Free Press.
Under Michigan law, marijuana may only be consumed in private settings, licensed designated consumption establishments or temporary marijuana events with official authorization. Public use is prohibited in most areas, including parks, sidewalks, concerts and other public spaces.
Although Detroit allows licensed cannabis consumption lounges, none are currently open.
JARS’ involvement in Movement
In addition to operating The Trap, JARS will run Movement’s Waterfront Stage for a third consecutive year and bring back its double-decker container installation, which includes a slide, interactive brand displays and a VIP viewing deck.
Tucked among the trees, the Waterfront Stage features a variety of styles, including funk, hip-hop, breakbeats and ghettotech, according to Movement.
“Detroit isn’t just where we do business, it’s part of our DNA,” Abro said. “Every element of our Movement footprint, from The Trap to the Waterfront Stage, is designed to reflect the city’s hustle, heart, and creative fire. We built this to show how cannabis lives in the rhythm of Detroit.”
A Movement spokesperson could not immediately be reached.
Nour Rahal is a trending and breaking news reporter. Email her: nrahal@freepress.com. Follow her on Twitter @nrahal1.
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