Prime energy drink recall announced in Canada amid US investigation

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Prime energy drink recall, investigation overview: 

• Who: Prime Energy drinks are set to be recalled in Canada after US Sen. Chuck Schumer called for an investigation into their caffeine content. 
• Why: The energy drinks are reported to contain 200 milligrams of caffeine per can, exceeding an acceptable limit of 180 milligrams set by Health Canada. 
• Where: Canada and the US.

Prime Energy drinks are set to be recalled in Canada following a US senator’s request for an investigation into whether cans of the beverage contain unsafe levels of caffeine.  

Each can of Prime Energy – which is part of the PRIME beverage brand founded by YouTube stars Logan Paul and KSI — contains 200 milligrams of caffeine, according to Health Canada, which said the amount exceeds its limit of 180 milligrams, reports the AP. 

The regulator said it is also aware that some shops may be selling Prime Energy drinks without approval from the Canadian Food Inspection Agency.  

US Sen. Charles Schumer on Sunday called on the Food and Drug Administration to investigate PRIME, meanwhile, due to potential health concerns related to the drink that is popular amongst children. 

“One of the summer’s hottest status symbols for kids is not an outfit, or a toy — it’s a beverage,” Schumer said. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”

Prime Energy already banned in certain schools in Australia, UK, due to high caffeine content

Prime Energy is sold in neon-colored cans and advertised as being vegan and containing zero sugar, with as much caffeine as almost two Red Bulls or around six cans of Coke, reports the AP. 

The beverage has reportedly already been banned from some schools in Australia and the UK, after pediatricians from the two countries warned the Prime Energy drinks could cause health issues such as anxiety, heart problems, and digestive issues in young children. 

The FDA, meanwhile, said in a statement earlier this week that it would be receiving Schumer’s letter and that it plans to respond to the senator directly, reports the AP. 

A representative for PRIME, in response to the concerns, reportedly noted that the energy drink comes with a warning label stating that it is “not recommended for children under 18,” and that it contains a caffeine content that is comparable to that of the competition. 

In another case involving a beverage, Celsius agreed to pay $7.8 million last year to resolve claims it falsely marketed that its Celsius fitness drinks contained no preservatives, despite them allegedly containing citric acid. 

Are you concerned about the caffeine content in Prime Energy drinks? Let us know in the comments!

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